Case study
York Laurent
‘PR that builds authority'
The difference
York Laurent (YL), a Birmingham-based property agency, approached Kinetic for support with its online and social presence.
We worked with YL to refine its DNA – its vision, mission and values. As a business rich with property market knowledge and experience, Kinetic and YL worked together to implement these qualities into its communications.
Kinetic helped YL to build strong brand messaging, including:
- A clearly defined purpose – describing what YL does as a business and demonstrating what it has expertise in
- A strong vision – to explain why YL wants to support and advise its customers
- A straight-forward mission – that evidences what YL is best at, helping the company to stand out from its competitors
- Refined values – to showcase YL’s code of conduct, helping to gain the trust of it’s target audience.
PR that lifts credibility
Since starting its work with Kinetic, YL has developed a clear set of messages, which are weaved throughout its online communications – it’s website and social media.
By creating consistency within all its social media messaging, YL is able to build their authority by directing quality traffic to its website.
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