Case study

York Laurent

‘PR that builds authority'

The difference

York Laurent (YL), a Birmingham-based property agency, approached Kinetic for support with its online and social presence.

We worked with YL to refine its DNA – its vision, mission and values. As a business rich with property market knowledge and experience, Kinetic and YL worked together to implement these qualities into its communications.

Kinetic helped YL to build strong brand messaging, including:

  • A clearly defined purpose – describing what YL does as a business and demonstrating what it has expertise in
  • A strong vision – to explain why YL wants to support and advise its customers
  • A straight-forward mission – that evidences what YL is best at, helping the company to stand out from its competitors
  • Refined values – to showcase YL’s code of conduct, helping to gain the trust of it’s target audience.
Image of DNA

PR that lifts credibility

Since starting its work with Kinetic, YL has developed a clear set of messages, which are weaved throughout its online communications – it’s website and social media.

By creating consistency within all its social media messaging, YL is able to build their authority by directing quality traffic to its website.

An illustation showing a communications plan

If you’re looking to lift your brand trust and authority, book a free communications review here:

Alternatively, get in touch with a member of the Kinetic team here:

Or complete the form below:  

Rocket with two people riding on it cheering


Share on facebook
Share on twitter
Share on pinterest
Share on linkedin

Related Posts