‘PR that builds authority'
York Laurent (YL), a Birmingham-based property agency, approached Kinetic for support with its online and social presence.
We worked with YL to refine its DNA – its vision, mission and values. As a business rich with property market knowledge and experience, Kinetic and YL worked together to implement these qualities into its communications.
Kinetic helped YL to build strong brand messaging, including:
- A clearly defined purpose – describing what YL does as a business and demonstrating what it has expertise in
- A strong vision – to explain why YL wants to support and advise its customers
- A straight-forward mission – that evidences what YL is best at, helping the company to stand out from its competitors
- Refined values – to showcase YL’s code of conduct, helping to gain the trust of it’s target audience.
PR that lifts credibility
Since starting its work with Kinetic, YL has developed a clear set of messages, which are weaved throughout its online communications – it’s website and social media.
By creating consistency within all its social media messaging, YL is able to build their authority by directing quality traffic to its website.
If you’re looking to lift your brand trust and authority, book a free communications review here:
Alternatively, get in touch with a member of the Kinetic team here: