Objective: build market share of portable handwashing Kiddiwash units – across the range – into the nursery sector.
Strategy: make it easy for nursery pupils to enter a colouring competition in which they depict clean and dirty hands thereby educating for need for hand hygiene. Winning nursery gets a free Kiddisynk. 2 x runners-up each get a free Kiddiwash Extra.
Results: authoritative editorial coverage secured in EVERY key nursery education trade journal and website where TEAL explains why it’s important to crack the hand hygiene habit in the early years. All integrated across all communications: website, e-newsletters, direct marketing, advertising, events, exhibitions and social media (LinkedIn, Facebook and Twitter). Sales of Kiddiwash range have significantly lifted and have contributed to record turnover months.
What the client thinks: Manty Stanley, managing director at TEAL Patents Ltd says: “Teal wanted to promote Kiddiwash and Kinetic came up with the competition idea. We loved it and knew it would work. They orchestrated the campaign and have delivered high levels of engagement which we know are the precursor to sales. This all fits in with our business model to achieve sustainable growth in a cross-section of markets.”