A white background, 3 black rings with the words why in the centre in blue, how in rgeen in the middle and what in red on the outside

Why start with why?

Why start with why? When starting a new job, you prepare yourself for a variety of things – meeting the team, learning...


I don't yet know what I don't know

Starting any new job can be intimidating. I feel as though I’m setting sail on an adventurous voyage having never...


Kiddiwash Clean Hands competition

Objective:  build market share of portable handwashing Kiddiwash units – across the range – into the nursery...


More picture less words – Beyoncé style

More picture less words – Beyoncé style By Nicola Pledger                ...


Predatory marketing - how to exploit your competitor's greatest strength

Turn your competitor’s strength into a weakness. Here’s a very quick 3 takeaways from Adam Long’s...


The power of reputation

Birmingham City University Business School hosted an event on Britain’s Most Admired Companies – annually featured...