Stand out

Defining your business ‘DNA’ – what makes you stand out across the world.

Importance of a compelling
stand out:

  • In the words of Simon Sinek: “People don’t buy what you do, they buy why you do it.”
  • Your DNA is the foundation for content that stands out and engages your audience.
  • Finding your brand’s voice and sense of purpose.
  • As Henry Ford famously said: “A business that makes nothing but money is a poor business.”
  • Aligning your decision making with your business’ true purpose.
woman holding DNA strand graphic

DNA workshops that engage your team and help you to stand out and grow:

  • Defining your brand’s vision, mission and values in ways which make you stand out across the world.
  • Demonstrating how your DNA is your company ‘compass’ – guiding everything you say, everything you do and everything others say about you.
  • Developing your values-based messages – the foundation for all of your content.
  • Rewriting your website’s ‘about us’ page to ensure it reflects your DNA, engages and builds trust with your audience.
  • Sessions can be run virtually or face to face.





Kinetic displayed a deeper understanding of our business in two sessions than coaches and consultants we’d worked with for years.

They’ve found our voice. They’ve expressed what makes us different in a way that really rings true for us.

Alison Health, Managing Director, Positive Print.

This is something I have been trying to do for some time.

I highly recommend Kinetic for anyone who is looking to help with elevating their business and services.

Steve Swoffer, CEO, Swof Media.

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