What is content marketing?
Content Marketing is genuinely useful information with your audience, answering their most common questions and stimulating interest around your industry.
A recent survey, The 2019 State of Content Marketing from Zazzle Media revealed what we have always known – developing and distributing content is vital to successfully engaging with your key audience.
It’s hard to ignore the significance of the survey as it highlights how:
– 77% of companies consider written content as the top focus for their marketing strategies
– 66% of companies judge content marketing to be either very or extremely effective for building their brand
– Content marketing budgets have almost doubled across the last 12 months and are now accounting for 41% of companies’ marketing budgets.
Why is content important?
Fresh content does two main things for your business’ website:
– Keeps visitors coming back for more – people are more likely to return to your website if they know it’s different/there’s something new to read.
– Improves your SEO – no matter where your content is – on social media, your website, in magazines, Google recognises this and rewards you by ranking your site above others – such as your competitors.
Ultimately, your content governs your reputation and your reputation governs your success – whether you’re an individual or a business.
The Chartered Institute of Public Relations (CIPR) defines reputation as “the result of what you do, what you say and hat others say about you.” It’s a pretty broad and complex subject.
Warren Buffet, CEO at Berkshire Hathaway, understands the power of reputation:
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Does content generate sales?
Yes it does and lots more than just sales.
Generating compelling content is your first step in generating sales from people you don’t know. Content starts to build relationships – and we all choose to do business with people we know, like and trust.