Case study
Sustainable Development Foundation
PR for a sustainable future
The difference
The Sustainable Development Foundation (SDF) received the United Nations’ high accolade as one of the first International Centres of Excellence for high performance buildings in the UK.
Kinetic helped SDF build on their success, creating a launch pad to raise their visibility – and get more people involved in its mission to drive exemplary sustainable construction practice.
After working with Kinetic, SDF:
- Has a compelling foundation to all its communications: a vision, mission and set of values which ‘glue’ everything together.
- Amplified credibility from coverage in national media and industry (B2B) titles – sharing what SDF’s success means for UK construction in terms of opportunities for the future.
- More meaningful connections with website visitors who saw consistent underlying messages on every page.
PR that asks why
Like Kinetic, SDF is driven by its ‘why’ – for them it’s tackinge the climate and ecological emergency and getting people building differently NOW.
To raise the awareness of SDF and connect with their prospects, their ‘why’ needed to be embedded in all of their communications.
Kinetic guided SDF’s communications by:
- Defining their ‘why’, how they achieve it and their code of conduct (in a capture the brand DNA session).
- Using their DNA as a basis for developing their key messages, content themes and a detailed marketing strategy.
- Weaving the DNA and messages throughout SDF’s website to maximise the impact of the influx of visitors.
- Creating thought-provoking articles for an integrated media relations campaign, increasing SDF’s credibility as innovative industry leaders.
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