Case study
QUAD Systems
'PR that raises visibility and builds brand trust'
We’re really happy with how our work with Kinetic is going. The work we do is extremely complex, but they’ve been able to show a real understanding of it from the get-go. Our website is already performing better, and we’ve seen improved SEO results.
“It’s working really well, and we’ve seen our LinkedIn followers almost double over the last six months.
Jeremy Lea
Commercial Director
QUAD Systems
The difference
QUAD Systems (QUAD) is a world-class developer of NMR spectroscopy components. It wanted to raise brand awareness within the NMR community to build trust in QUAD’s brand and products.
To achieve this, QUAD needed to evaluate what it stands for and consider its competitive edge – why it stands out ahead of more established competitors.
Working with QUAD, Kinetic:
- Redefined its DNA – the messaging that makes it unique.
- Developed a strategic plan to guide communications activity and reach targets.
- Redesigned its ‘knowledge hub’ – with its new website acting as a centre of gravity for all its future communications.
- Built the QUAD community – raising its social presence and engagement.
PR to raise brand awareness
QUAD wanted to be seen as a thought leader in its field, distinguishable from competitors, by demonstrating a thorough understanding of the problems and pain points its customers face within NMR research.
As a new brand, the main challenge QUAD faced was competing with well-established brands and building trust within its target markets.
Kinetic implemented a clear strategy, which included:
- Defining QUAD's DNA – in a few well thought out words to make it stand out across the world.
- A robust communications plan – setting measurable objectives, mapping out customer personas, strategy, messages and content themes, which underpinned a long-term growth strategy.
- Building QUAD’s social media presence – helping the brand with content creation and curation, creating valuable content that garners trust within the NMR community and redirects prospects to its website.
What our client has to say...
We’re really happy with how our work with Kinetic is going. The work we do is extremely complex, but they’ve been able to show a real understanding of it from the get-go. Our website is already performing better, and we’ve seen improved SEO results.
On social media, we’re seeing followers go up nicely and engagement is increasing all the time from the posts and curation activity.
It’s working really well, and we’ve seen our LinkedIn followers almost double over the last six months.”
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