Kinetic PR - a Birmingham Based PR firm specialising in Property

An example of a brand in property making a step-change to its growth by using a Kinetic Communications strategy.

HAMMERSON

Who are they?

Hammerson are one of the biggest UK property developers. Focusing on dynamic retail areas they are the brand behind Birmingham’s Bullring & Grand Central, Leicester High Cross, and London Brent Cross.

 

What was the problem?

Major public backlash over the proposed redevelopment of the Bullring

 

What did we do?

  • Produced a ‘hearts and minds’ PR campaign to win over the Birmingham people, a range of influencers and stakeholders and secure over the line planning permission
  • Specific aspects of the campaign

 

What was the result?

  • Secured national coverage including features across broadcast and print including The Times and Daily Mail
  • Raised the profile of the city that attracted new investment
  • Kickstarted the Eastside regeneration plans for the City
  • Regarded as the foundation for the 25 year regeneration plan across the city
  • Successfully secured merger with Hammerson and Henderson Global investors & land securities into the Birmingham Alliance, all launched in confidentiality with Birmingham City Council

CIPR, CIM, PIM Award Winner

Other industries and sectors that have applied a communications strategy by Kinetic PR.

Other case studies for clients in the property industry

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