Kinetic PR - a Birmingham Based PR firm specialising in Professional Services
An example of a brand in professional services making a step-change to its growth by using a Kinetic Communications strategy.
HOLMES NOBLE
Who are they?
Our client Holmes Noble are a leading executive search firm. Operating in a variety of sectors they help place exceptional people into the careers they deserve. Through their efforts to understand all their clients, they are able to build trust and long-lasting relationships with them.
What was the Problem?
Whilst working with another agency, they weren’t seeing the ROI they strived for using their current PR campaign.
What did we do?
- Captured their culture by defining what their key messages are and how they should be saying it.
- Based on gathering insights, guaranteed 14 pieces of coverage in a 6-month window
- Produced and led the 6-month campaign around a ‘Changing nature of the HR Director’ round table event
- Produced a leading discussion paper (define) from the insights gathered at the event
- Repurposed the content into by-lined (define) thought leadership features in key horizontal and vertical trade media.
What were the results?
- After deciding to limit the reach of the paper by gateway protecting the download, were able to capture the leads generated (define)
- Hit key media with the news first before publishing paper
- Increase in social engagement because of shared content
- Most importantly we were able to open doors that were previously closed
Other industries and sectors that have applied a communications strategy by Kinetic PR.
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