Kinetic PR - a Birmingham Based PR firm specialising in Professional Services

Green box containing a testimonial from Holmes Noble

An example of a brand in professional services making a step-change to its growth by using a Kinetic Communications strategy.

HOLMES NOBLE

Who are they?

Our client Holmes Noble are a leading executive search firm. Operating in a variety of sectors they help place exceptional people into the careers they deserve. Through their efforts to understand all their clients, they are able to build trust and long-lasting relationships with them.

What was the Problem?

Whilst working with another agency, they weren’t seeing the ROI they strived for using their current PR campaign.

What did we do?

  • Captured their culture by defining what their key messages are and how they should be saying it.
  • Based on gathering insights, guaranteed 14 pieces of coverage in a 6-month window
  • Produced and led the 6-month campaign around a ‘Changing nature of the HR Director’ round table event
  • Produced a leading discussion paper (define) from the insights gathered at the event
  • Repurposed the content into by-lined (define) thought leadership features in key horizontal and vertical trade media.


What were the results?

  • After deciding to limit the reach of the paper by gateway protecting the download, were able to capture the leads generated (define)
  • Hit key media with the news first before publishing paper
  • Increase in social engagement because of shared content
  • Most importantly we were able to open doors that were previously closed

Other industries and sectors that have applied a communications strategy by Kinetic PR.

Other case studies for clients in the professional services industry

Contact us to find out how you can make a step-change to your professional services business