Turn your competitor’s strength into a weakness.
Here’s a very quick 3 takeaways from Adam Long’s Vistage session: slideshare id=69190727&doc=1117adamlongss-161117140923.
It’s just the tip of the iceberg so do go and see him live for the full-on experience.
Kinetic’s customer value proposition passed his ‘specific, measurable and exact’ test. Phew!