Having an online presence is key to successfully engaging with your audience, especially as we’re spending more and more time online. Raising your online visibility will allow you to reach wider audiences, not just in your local area, but all over the country.
By sharing insights in engaging and compelling ways online, businesses can stand out ahead of their competition. Rather than simply trying to ‘sell’, you should focus on creating content which is genuinely helpful for your audience and the problems they face. This can help to build trust in your brand.
Here are three key ways to improve your businesses’ online visibility:
1. Social media
Around the world, there are three billion users that use social media.
With users spending longer online, popular social media sites, such as Facebook, Twitter and LinkedIn, can be extremely powerful tools in raising your online visibility.
You can use helpful scheduling tools, such as Canva and Hootsuite, to save yourself time and ensure your content goes up consistently. Think about using hashtags that are relevant to your audience and your content to grow its reach beyond your pool of followers. It’s also important to ensure each post has a clear call to action – what’s the purpose? What do you want to achieve?. For example, if you want to drive users back to your website, include a relevant URL, or if you want to increase engagement, ask questions.
Social media is not only about ‘broadcasting’ your own content, the value lies in your engagement and interactions with others. Take some time to comment and share other business’ insights, which could be useful for your target audience.
2. Website content
Using blogs can get your company 97% more links to your website.
Articles and blogs can be another informative and engaging way to reach your audience online. These should be focused on what your target audience will want to know – the more engaging your content, the more likely people will share onto their own platforms.
Much like social media, your blogs shouldn’t be about selling your product or service. Use your website blogs to build trust with your audience, by sharing ideas, knowledge and experience that will help your readers.
Learning about products and services through a video is preferred by 72% of customers.
As well as written content, videos can also allow you to showcase your business online. For example, you could use video content to introduce your service pages, your team. Video is a particularly powerful tool when it comes to sharing case studies – a simple video of your customer sharing the impact your product or service has had on them is incredibly valuable in building trust with new and potential customers. You can also edit these videos into ‘bite-size’ chunks (one minute) to make them suitable for sharing across social media.
3. Client reviews
72% of customers will read reviews before they buy anything.
Are you asking your satisfied clients to leave you reviews? Reviews left by existing and previous customers can influence a new audience and potential future clients’ opinions. It can also allow them to see previous work that your business has successfully been involved in.
Your reviews can be accessible on your website, but you can also make further use out of them on your social media pages, such as the review section on Facebook. Why not have a link to your preferred review site at the end of every email you send out to existing clients? With one click, they can go straight to your review page and leave a comment.
For more advice on how your business can raise its online visibility, get in touch to speak to one of our team.
