Media relations

Growing your reach through highly authoritative media outlets.

Importance of media relations:

  • It expands your reach beyond word-of-mouth referrals.
  • Associates your brand with authoritative publications and generates powerful backlinks to your website.
  • Gets your business in front of the right audience, reaching those who are interested in your products or services.
  • Demonstrating your expertise to establish you as a key thought leader in your field.
  • Enables you to project a deep understanding of how you solve prospects’ problems.
  • Generates high calibre prospects.
  • Good media relations can help to protect your brand should crisis strike.

Media relations to drive brand awareness:

  • Generating powerful thought leadership articles.
  • Maintaining relationships with important media on your behalf.
  • Approaching trade and technical, local or national media to get your name out there.
  • Beyond editorial: partner with publications to produce round tables, white papers, surveys, emailers, reader offers, competitions and quizzes.
Awareness

Awareness

ThoughtLeading

Thought-leading

Backlinks

Authoritative backlinks

ExpandReach

Expanding your reach


The Kinetic team has been an extension of our in-house Marketing Department and has delivered some valuable pieces of PR and social coverage.

Ges Wallace, Managing Director, Evac+Chair International.

Kinetic has given us focus. Their contacts get us mentioned in highly-rated publications because they truly ‘get’ how PR works. You don’t understand the subtlety of PR until you work with Kinetic.

Arun Chauhan, Founder and Director, Tenet Compliance & Litigation.

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Case studies

Why is content important?

1 %
Blogs and articles

More than ¾ of internet users read blogs regularly

(Quoracreative, 2019)

1 %
Social media

53% of consumers expect brands to be transparent about product/service changes and company values on social media.

(Sprout social, 2020)

1 %
Content marketing

70% of marketers are actively investing in content marketing

(HubSpot, 2020)