Media relations

Growing your reach through highly authoritative media outlets.

Importance of media relations:

  • It expands your reach beyond word-of-mouth referrals.
  • Associates your brand with authoritative publications and generates powerful backlinks to your website.
  • Gets your business in front of the right audience, reaching those who are interested in your products or services.
  • Demonstrating your expertise to establish you as a key thought leader in your field.
  • Enables you to project a deep understanding of how you solve prospects’ problems.
  • Generates high calibre prospects.
  • Good media relations can help to protect your brand should crisis strike.

Media relations to drive brand awareness:

  • Generating powerful thought leadership articles.
  • Maintaining relationships with important media on your behalf.
  • Approaching trade and technical, local or national media to get your name out there.
  • Beyond editorial: partner with publications to produce round tables, white papers, surveys, emailers, reader offers, competitions and quizzes.





Authoritative backlinks


Expanding your reach

The Kinetic team has been an extension of our in-house Marketing Department and has delivered some valuable pieces of PR and social coverage.

Ges Wallace, Managing Director, Evac+Chair International.

Kinetic has given us focus. Their contacts get us mentioned in highly-rated publications because they truly ‘get’ how PR works. You don’t understand the subtlety of PR until you work with Kinetic.

Arun Chauhan, Founder and Director, Tenet Compliance & Litigation.

Make a step change to your growth.

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Case studies

Why is content important?

1 %
Blogs and articles

More than ¾ of internet users read blogs regularly

(Quoracreative, 2019)

1 %
Social media

53% of consumers expect brands to be transparent about product/service changes and company values on social media.

(Sprout social, 2020)

1 %
Content marketing

70% of marketers are actively investing in content marketing

(HubSpot, 2020)