Marriage Makeover
Problem
Launching a brand new product – Marriage Makeover rebuilds relationships where the partners are considering divorce.
Solution
Securing high profile editorial in national titles such as Good Housekeeping, Daily Mail positioning Marriage Makeover as the fresh-thinking, ‘go to’ specialists in resolving marital difficulties
Result
Adding to the top and bottom line of the business with a tangible ROI (return on investment) in the public relations campaign.
“After 12 years in business, November 2006 saw our first venture into PR – a conscious decision to raise our profile and redefine our unique offering to the relationships market. Kinetic was central to that effort. We have fewer clients but higher quality business and fees for the year just ended (07-08) are 40% up on previous. Need we say more.”
Mike Gordon, co-founder, Marriage Makeover
