What was the solution?
Kinetic developed a long-term, comprehensive strategy and plan to govern all of Lime Green’s communications activities, across its owned, earned and paid media.
We defined Lime Green’s vision, mission and values with the whole team, which ensured the communications strategy was created and delivered in line with the overarching corporate strategy.
We also built detailed audience personas which governed the tools and channels we used when communicating with them.
The campaign achieved widespread media coverage across trade and technical titles, nationals and local and regional businesses. This resulted in the achievement of all of the campaign’s key objectives.