"Kinetic made us think about the whole strategy from scratch, and the process in its entirety, not just pick at it in bits and pieces."
James Ayres
Co-Founder and Operations Director, Lime Green Products Ltd

Lime Green manufactures lime mortars, renders and plasters.

The situation

Lime Green had developed a well-established brand, but it was lacking in visibility and authority.

What was the solution?

Kinetic developed a long-term, comprehensive strategy and plan to govern all of Lime Green’s communications activities, across its owned, earned and paid media.

We defined Lime Green’s vision, mission and values with the whole team, which ensured the communications strategy was created and delivered in line with the overarching corporate strategy.

We also built detailed audience personas which governed the tools and channels we used when communicating with them.

The outcome

The campaign achieved widespread media coverage across trade and technical titles, nationals and local and regional businesses. This resulted in the achievement of all of the campaign’s key objectives.

For more information on how Kinetic could help you, get in touch to speak with one of the team. 


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