This is all about E-N-G-A-G-E-M-E-N-T.
Engaged employees work on purpose. They put their heart and soul into their work – not just their mind and body.
We all know these people but they’re rare – only 20% of the workforce vs 80% who just come to work for the money.
Back in 2009, there was a huge piece of work which ended in a report called ‘Engaged for Success’ which is now commonly termed the MacLeod Report which identified what highly productive companies did differently.
These are the four ‘Engage for Success’ enablers:
We engaged a PR agency as marketing the practice was important – it had changed a lot and we had to let the world know that. This was key to helping us recruit staff.
It transformed our practice and we found that there is a better morale, a far better morale, now than there was before.
Catherine Wahlberg, Managing Director, Alsters Kelly Solicitors.
Kinetic helped me to realise the first step in our marketing journey was capturing our ‘DNA’ – what makes us who we are as a company.
I knew I wanted everyone to be involved in defining the DNA. I didn’t want it coming from me – ie ‘top down’. Kinetic got our whole team to contribute all of their ideas which we discussed in a two-hour immersion session.
We now feel that we’re ready to move on to other marketing initiatives because the DNA will ensure everything will be consistent.
Nicola Whateley, Managing Director, Whateley Wealth Management.
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