“They do what they’ll say they’ll do which makes them a fairly unusual PR consultancy.”
Ros Kerslake, former Chief Executive, RegenCo – urban regeneration company.
– Now chief executive of the Heritage Lottery Fund.
Problem
To launch and safeguard the reputation of the Midlands’ first urban regeneration company.
Solution
Orchestrated marketing communications campaign balancing messages across a spectrum of business and consumer audiences:
- Media relations
- Direct marketing
- Events
- Advertising
- Website with emailer campaigns driving visits.
Result
Every £1 RegenCo spent with Kinetic, it reached 800 members of its business and consumer target audiences.
