Property

Stand-out communications strategies for property businesses looking to raise brand awareness and visibility.

Property PR pioneers

Delivering specialist communication strategies and activities across the property industry – including residential and commercial property developers.

Competition for property is high at every level. Standing out can be a challenge.

Consider a Kinetic tried and trusted PR strategy to get you ‘really saying something’.

Amplify your competitive advantage and build trust by saying the same things, in different ways, to key audiences. Be consistent and integrate all your communications.

In these ways, you raise your brand visibility and credibility (and profitability follows soon after).

Case Study 1

Ecomerchant

Hammerson is one of Europe’s biggest property developers.

It’s the brand behind Birmingham Bullring and Grand Central, Leicester High Cross and London Brent Cross.

The challenge

Hammerson was facing a major public backlash over the proposed redevelopment of the Bullring Shopping Centre in Birmingham.

It needed communications support to win the community’s ‘hearts and minds’.

The solution

Messaging: to separate fact from fiction (which had been stoked by media sensationalism).

Stakeholder engagement: a host of influencers were invited to learn and share their views on the plans before detailed planning application was submitted.

As part of this campaign, national coverage was secured including features across broadcast and print including The Times and Daily Mail.

The outcome

The campaign raised the profile of the city and attracted new investment.

The development was regarded as the foundation for the 25-year regeneration plan across the city – including the Eastside regeneration plans.

The campaign successfully secured £1bn investment in Birmingham with a merger between Hammerson, Land Securities and Henderson Global Investors into the Birmingham Alliance, all launched in strict confidentiality with Birmingham City Council.

Communications played an integral role in breaking the planning deadlock between competing property developers and engineer a win/win for every stakeholder in partnership with Birmingham City Council.

The challenge

Actavo Network & In-home solutions wanted to grow and expand into the UK market. As it was seen as an Irish company, it needed PR and communications to raise its profile and credibility within the UK market.

The solution

Kinetic worked with Actavo, showcasing its heavyweight skills and expertise through compelling opinion and thought-leadership pieces.

The campaign also secured interviews, between the former CEO for the Network & In-home division and editors of key influential trade magazines, to discuss developments in the sector – including Utility Week and Broadband magazine.

The outcome

The campaign resulted in an increased awareness and confidence in the Actavo brand across the UK market and subsequently contributed to overall, year-on-year growth.

Case Study 2

Actavo

Actavo is a global engineering solutions company which operates in diverse and demanding markets, offering a breadth of services, from energy to events, business support to building solutions, communications to construction.

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  • Construction industry
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Manufacturing

Specialist PR and communications strategies for manufacturing and engineering businesses.

Property

PR and communications solutions for the property industry including:

  • Residential property development
  • Commercial property development
  • Real estate supply chain.

Case studies and testimonials