Professional services

The professional services are firmly in the knowledge economy.

Professionals stand out when they share insights in engaging and compelling ways.

They are the original thought-leaders. Right back to Aristotle.

This is the kingdom of conversation where content is king.

Professional services specialist communications

Creative and strategic communications plans help all sorts of professionals:

  • Lawyers, solicitors, paralegals
  • Accountants, bookkeepers, financiers
  • Recruitment, HR practitioners
  • Business coaches
  • Advisers: ISO certification, health & safety.

Each professional firm needs a bespoke plan to:

  • Raise visibility and reach
  • Build credibility
  • Be helpful e.g. by sharing powerful insights and ideas
  • Engage your team, customers and prospects
  • Position your firm as a leader in its field.

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Case Study 1

Tenet Compliance & Litigation

Tenet Compliance & Litigation is a niche law firm focused on financial crime compliance and investigations arising from fraud.

Tenet Law logo

The challenge

Tenet’s founder, Arun Chauhan, wanted to build the firm’s profile by educating businesses about fraud and ways to mitigate the risks.

He was already a regular contributor to BBC Watchdog and Rip Off Britain on consumer issues but wanted to extend the brand’s reach to business audiences.

The solution

Working with Kinetic, Tenet clearly defined its key messages and developed its brand story which were the foundation for:

  • Creating an orchestrated series of authoritative content ranging from thought leadership features in key publications to comment on pertinent, topical issues

  • Amplifying these pieces of content through:
    • Highly Moz-rated print, online, broadcast (TV and radio) media outlets
    • Blogs
    • Social media.

The depth of research and success entailed in the initial campaign led to roundtable event to debate the link between leadership, business culture and fraud.

A white paper resulted from this roundtable which is long-form content (Google rates 2000+ words highly) and will attract website visitors for years to come.

The outcome

As a result of standing out and standing up for what it stands for, Tenet has:

  • Raised its profile
  • Established its position as a pioneering, critical-thinking, industry leader in its field of business fraud
  • Raised traffic to the website
  • Built its CRM contact base
  • Engaged more deeply with its followings on social media
  • Expanded its group of spokespeople
  • Opened new markets eg food fraud
  • Broadened Tenet’s appeal with the BBC to a Panorama interview.

The challenge

Holmes Noble had been working with another agency but their current campaign wasn’t bringing the ROI they strived for.

The solution

Working closely with Holmes Noble, we captured their culture, defining their key messages and a clear PR strategy for getting these across effectively.

As part of this strategy, we produced and led a six-month campaign around a ‘Changing nature of the HR Director’ roundtable event. This resulted in us developing a leading discussion paper which was then repurposed into further thought-leadership content pieces across the client’s key media.

The outcome

The discussion paper generated a number of leads for Holmes Noble, which we were able to capture by gateway protecting the paper download. The campaign also saw an increase in engagement across Holmes Noble’s social media platforms.

Ultimately, the campaign enabled the client to open new doors into new markets and new opportunities which were previously closed.

Case Study 2

Holmes Noble

Holmes Noble is a leading executive search firm, operating across a variety of sectors to help place talented people into the careers they deserve.

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