Healthcare and health and safety PR know-how
Establishing effective communications campaigns across the healthcare and health and safety industries – including med-tech, healthcare and safety product manufacturers and safety service providers.
Reaching key decision makers and senior leaders across these sectors is paramount to long-term growth and business success. Kinetic helps to ensure your communications engage these key parties with compelling thought-leadership content.
Case Study 1
Evac+Chair International is the world’s leading manufacturer of the evacuation chair to assist those with mobility impairments to safety in an emergency.
After working with a number of PR agencies, Evac+Chair asked its trusted advisers for recommendations for a new PR consultancy.
Its aim was to secure a higher return on its PR investment including a lift in high-quality website traffic.
Kinetic worked closely with Evac+Chair to define its vision, mission and values and integrate these into a new, ‘The Changing Nature of Risk’ campaign.
This campaign involved organising and running a roundtable event with key industry leaders to debate how the nature of risk in the built environment is changing.
From this, we developed a white paper entitled ‘The Changing Nature of Risk’.
The roundtable event, white paper and resulting editorial content contributed to:
- Evac+Chair getting its message across to a broad range of its target audiences
- Evac+Chair’s market-leading position
- Building the brand’s credibility
- Building confidence in the brand’s expertise
- Rise in high-quality website traffic.
Google Analytics tracked how high-quality content keeps visitors on Evac+Chair’s website by getting them to read more pages and that shows in their conversion: chair sales.
FSS wanted to build its brand across a number of specialist sectors. It needed PR support but was yet to find an affordable solution which ticked all the right boxes.
Kinetic proposed a perfectly affordable PR package to meet all FSS’ needs:
- Development of messages to make FSS stand out across the world
- Detailed personas (or ‘avatar’) of each ideal target prospect or customer
- Content themes to secure thought-leadership, editorial in bylined articles for key industry publications (online and print)
- Amplifying and integrating those content themes across all owned, earned and paid media.
- Widened awareness of FSS across key target sectors (eg ports, waste, recycling)
- Raised traffic of visitors to FSS website.
Case Study 2
Fire Shield Systems
Fire Shield Systems (FSS) is the industry leader in the design, installation and maintenance of commercial fire protection systems for high risk industries.
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Health & Safety
Engaging PR campaigns for healthcare and health and safety businesses including:
- Med-tech companies
- Manufacturers of safety solutions
- Safety service providers.
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- Construction industry
- Building product manufacturers
- Trade associations.
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- Residential property development
- Commercial property development
- Real estate supply chain.