Health & Safety
PR and communications campaigns which help businesses across the healthcare and health and safety industries to engage with key senior leaders and decision makers.
Healthcare and health and safety PR know-how
Establishing effective communications campaigns across the healthcare and health and safety industries – including med-tech, healthcare and safety product manufacturers and safety service providers.
Reaching key decision makers and senior leaders across these sectors is paramount to long-term growth and business success. Kinetic helps to ensure your communications engage these key parties with compelling thought-leadership content.
Case study 1
Google evidencing how PR drives sales
They’re quite different to all the other PR consultancies I’ve worked with – in a good way! Kinetic is creating content strategies, refocusing our customers on what we do, sharing our knowledge and building strong and secure relationships. They also generate powerful backlinks which are great for SEO and getting on page one of Google but, the best measure of all, our sales are up, year-on-year.
Kinetic has been instrumental in helping elevate our brand and product communications over the last 4-years. The team have been an extension of our in-house Marketing Department and has delivered some valuable pieces of PR and social coverage. So much so, we are going to be building our in-house team but would not hesitate to recommend Kinetic.
Evac+Chair International
Evac+Chair International is the world’s leading manufacturer of the evacuation chair to assist those with mobility impairments to safety in an emergency.
The challenge
After working with a number of PR agencies, Evac+Chair asked its trusted advisers for recommendations for a new PR consultancy.
Its aim was to secure a higher return on its PR investment including a lift in high-quality website traffic.
The solution
Kinetic worked closely with Evac+Chair to define its vision, mission and values and integrate these into a new, ‘The Changing Nature of Risk’ campaign.
This campaign involved organising and running a roundtable event with key industry leaders to debate how the nature of risk in the built environment is changing.
From this, we developed a white paper entitled ‘The Changing Nature of Risk’.
The outcome
The roundtable event, white paper and resulting editorial content contributed to:
- Evac+Chair getting its message across to a broad range of its target audiences
- Evac+Chair’s market-leading position
- Building the brand’s credibility
- Building confidence in the brand’s expertise
- Rise in high-quality website traffic.
Google Analytics tracked how high-quality content keeps visitors on Evac+Chair’s website by getting them to read more pages and that shows in their conversion: chair sales.
Case study 2
How PR can support business growth
We at Fire Shield Systems have experienced rapid growth in recent years and, having developed our website and SEO capacity, needed to harness that to maximise these assets and widen our reach. What we were struggling with was creating clear, original content in a focused way to target our key market sectors. Enter Kinetic PR. What the team at Kinetic has done is take things back to the roots of our business and make us look at things from a different angle. Once our key messaging and ethos had been clearly defined and highlighted, they have worked with us to create excellent content that we have seen impact our targeted sectors very effectively. In short, we are getting results. Beyond this, Kinetic has also helped us pull together and manage our marketing across the business, embracing the website, social, media buying, SEO and PPC to ensure each element compliments the other. We enjoy working with the excellent team at Kinetic PR and are excited about the future as we develop our long-term working relationship.
The challenge
FSS wanted to build its brand across a number of specialist sectors. It needed PR support but was yet to find an affordable solution which ticked all the right boxes.
The solution
Kinetic proposed a perfectly affordable PR package to meet all FSS’ needs:
- Development of messages to make FSS stand out across the world
- Detailed personas (or ‘avatar’) of each ideal target prospect or customer
- Content themes to secure thought-leadership, editorial in bylined articles for key industry publications (online and print)
- Amplifying and integrating those content themes across all owned, earned and paid media.
The outcome
The campaign:
- Widened awareness of FSS across key target sectors (eg ports, waste, recycling)
- Raised traffic of visitors to FSS website.
Fire Shield Systems
Fire Shield Systems (FSS) is the industry leader in the design, installation and maintenance of commercial fire protection systems for high risk industries.
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Industries
Environmental
Specialist content marketing solutions for the environmental industry, including energy, water, waste management and recycling.
Professional Services
B2B communications solutions for the professional services including law firms, recruitment providers, business and financial advisers.
Health & Safety
Engaging PR campaigns for healthcare and health and safety businesses including:
- Med-tech companies
- Manufacturers of safety solutions
- Safety service providers.
Construction
Expert content marketing campaigns for:
- Construction industry
- Building product manufacturers
- Merchants
- Trades
- Trade associations.
Manufacturing
Specialist PR and communications strategies for manufacturing and engineering businesses.
Property
PR and communications solutions for the property industry including:
- Residential property development
- Commercial property development
- Real estate supply chain.
