Healthcare and health and safety PR know-how
Establishing effective communications campaigns across the healthcare and health and safety industries – including med-tech, healthcare and safety product manufacturers and safety service providers.
Reaching key decision makers and senior leaders across these sectors is paramount to long-term growth and business success. Kinetic helps to ensure your communications engage these key parties with compelling thought-leadership content.
Case study 1
Google evidencing how PR drives sales
Evac+Chair International is the world’s leading manufacturer of the evacuation chair to assist those with mobility impairments to safety in an emergency.
After working with a number of PR agencies, Evac+Chair asked its trusted advisers for recommendations for a new PR consultancy.
Its aim was to secure a higher return on its PR investment including a lift in high-quality website traffic.
Kinetic worked closely with Evac+Chair to define its vision, mission and values and integrate these into a new, ‘The Changing Nature of Risk’ campaign.
This campaign involved organising and running a roundtable event with key industry leaders to debate how the nature of risk in the built environment is changing.
From this, we developed a white paper entitled ‘The Changing Nature of Risk’.
The roundtable event, white paper and resulting editorial content contributed to:
- Evac+Chair getting its message across to a broad range of its target audiences
- Evac+Chair’s market-leading position
- Building the brand’s credibility
- Building confidence in the brand’s expertise
- Rise in high-quality website traffic.
Google Analytics tracked how high-quality content keeps visitors on Evac+Chair’s website by getting them to read more pages and that shows in their conversion: chair sales.
Case study 2
How PR can support business growth
FSS wanted to build its brand across a number of specialist sectors. It needed PR support but was yet to find an affordable solution which ticked all the right boxes.
Kinetic proposed a perfectly affordable PR package to meet all FSS’ needs:
- Development of messages to make FSS stand out across the world
- Detailed personas (or ‘avatar’) of each ideal target prospect or customer
- Content themes to secure thought-leadership, editorial in bylined articles for key industry publications (online and print)
- Amplifying and integrating those content themes across all owned, earned and paid media.
- Widened awareness of FSS across key target sectors (eg ports, waste, recycling)
- Raised traffic of visitors to FSS website.
Fire Shield Systems
Fire Shield Systems (FSS) is the industry leader in the design, installation and maintenance of commercial fire protection systems for high risk industries.
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Health & Safety
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- Med-tech companies
- Manufacturers of safety solutions
- Safety service providers.
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