Environmental

For businesses across the environmental industry, delivering compelling and sustainable messages to your target audience is key to bringing about industry-wide change.

Environmental Expertise

Delivering specialist, environmental, communications solutions across the industry including:

  • Waste management
  • Recycling
  • Energy
  • Water.

Environmental businesses wanting to champion sustainable change need PR strategies which:

  • Deliver compelling ‘green’ messages to key audience groups who will lead others
  • Raise your brand’s awareness
  • Establish your business as a sustainability leader.

Case Study 1

REG Bio-Power UK Ltd.

REG Bio-Power is a developer, owner and operator of renewable energy products, delivering high-quality renewable projects for its customers.

The challenge

REG Bio-Power identified house-holders poured their waste cooking oil down the drains. This creates ‘fatbergs’ of FOG (fat, oil and grease).

Their innovative solution:

  • Convert waste cooking oil to power
  • Get householders to recycle their old oil at household waste recycling centres (HWRCs).

The solution

  • Change minds
  • Changes hearts
  • Change behaviour.

 

Kinetic worked with YouGov to survey consumers waste oil handling habits.

Questions showed:

  • Widespread nature of problem (geography and demographics)
  • Consumer ignorance of best practice and cost of remedying poor practice.

 

Results were tailored to each town to generate compelling and wide-spread editorial in the most trusted media: local and regional newspapers, broadcast (TV and radio).

The outcome

The campaign:

  • Compelled householders to recycle their used cooking oil and save themselves from expensive drain trouble
  • Take their waste oil to be recycled
  • REG Biopower’s investment in the PR campaign correlated with a lift in UCO volume at HWRCs.

The challenge

UK construction still relies heavily on old custom and practice.

STEICO is on a mission to get the UK construction supply chain building better – more healthily and sustainably.

The solution

STEICO’s campaign shared the benefits – for both occupant and environmental health – of building with natural and sustainable materials.

A wide range of highly authoritative construction media ran bylined features by STEICO which:

  • Secured commitments from the British construction supply chain to build healthy buildings
  • Subscriptions to STEICO newsletter
  • Pinning a coloured leaf to STEICO’s ‘healthy buildings tree’ at Futurebuild 2019 (tradeshow).

The outcome

Content generated throughout the campaign was shared by a number of STEICO’s key competitors.

Through association, STEICO has built trust and credibility by leading thinking on the healthy building subject.

This resulted in:

  • Increased visits to STEICO’s Futurebuild stand
  • The tree’s return to STEICO’s Futurebuild stand in 2020
  • More ‘leaves’ on the tree – each leaf representing the commitment of a member of the trade to building healthier
  • More subscriptions to STEICO’s newsletter
  • More sales leads generated
  • A three-fold increase in sales.

Case Study 2

STEICO UK Ltd

STEICO is the world-leader in wood fibre insulation, offering a sustainable and breathable building solution to its clients, worldwide.

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Industries

Environmental

Specialist content marketing solutions for the environmental industry, including energy, water, waste management and recycling.

Professional Services

B2B communications solutions for the professional services including law firms, recruitment providers, business and financial advisers.

Health & Safety

Engaging PR campaigns for healthcare and health and safety businesses including:

  • Med-tech companies
  • Manufacturers of safety solutions
  • Safety service providers.

Construction

Expert content marketing campaigns for:

  • Construction industry
  • Building product manufacturers
  • Merchants
  • Trades
  • Trade associations.

Manufacturing

Specialist PR and communications strategies for manufacturing and engineering businesses.

Property

PR and communications solutions for the property industry including:

  • Residential property development
  • Commercial property development
  • Real estate supply chain.

Case studies and testimonials