Construction PR specialists
Creating and sharing effective communications and content for businesses across the construction industry – including suppliers, consultants and manufacturers.
As the construction industry is a vast and competitive market, ensuring your business stands out amongst its competitors can be challenging.
Kinetic’s bespoke PR campaigns amplify your competitive advantage and build engagement with key, target audience groups through guaranteed media coverage.
Case Study 1
Ecomerchant supplies sustainable building solutions to the construction sector and has developed a range of durable, low-carbon products with the aim of reducing the impact of our buildings on the environment.
Ecomerchant discovered Blowerproof – a new, paint-on, airtightness solution which complies with Passive House Standards.
Objective: to launch Blowerproof on to the UK market and champion, generic brand positioning and market-leading sales.
An integrated, content-led, communications campaign:
- Focused on researching and developing one core piece of content
- Repurposing it across all Ecomerchant’s owned, earned and paid media
- ‘News-jacking’ the Blowerproof story to secure editorial into airtightness editorial features
- Using results of all communications to sell product:
- Web copy
- Emailers copy
- Newsletter copy
- Editorial coverage
- Social media
Blowerproof’s content campaign:
- Raised awareness of Blowerproof and Ecomerchant brands
- Generated 600+ leads in first month (total 1000+ over campaign window)
- Ecomerchant surpassed its sales target
- Blowerproof accepted as the first brand.
Actavo Network & In-home solutions was seen as an Irish company and wanted to grow and expand its UK market. To achieve this successfully, it needed PR and communications support to build profile and trust amongst the UK market.
Kinetic worked closely with Actavo to create compelling opinion and thought-leadership content across the brand’s key media titles.
As part of the campaign, we also secured interviews, between the former CEO for the Network & In-home division and editors of key influential trade magazines, to discuss the current industry trends and developments. This included titles such as Utility Week and Broadband magazine.
The campaign created and increased awareness and confidence in the Actavo brand across the UK market. In turn, this contributed to an overall, year-on-year growth in the UK over several years.
Case Study 2
Actavo is a global engineering solutions company, operating in a range of diverse and demanding markets.
It offers a variety of services – from communications to construction, energy to events and business support to building solutions.
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Specialist content marketing solutions for the environmental industry, including energy, water, waste management and recycling.
B2B communications solutions for the professional services including law firms, recruitment providers, business and financial advisers.
Health & Safety
Engaging PR campaigns for healthcare and health and safety businesses including:
- Med-tech companies
- Manufacturers of safety solutions
- Safety service providers.
Expert content marketing campaigns for:
- Construction industry
- Building product manufacturers
- Trade associations.
Specialist PR and communications strategies for manufacturing and engineering businesses.
PR and communications solutions for the property industry including:
- Residential property development
- Commercial property development
- Real estate supply chain.