“Your grammar reflects your image. Good or bad, you make an impression with your content and the way it’s written. And, like all impressions, you are in total control.[i]”

It might go without saying but grammar and spelling errors are the most commonly cited reasons for people stopping reading content.

With the rise of SEO and analytics data proving that Google factors in the clarity of speech and readability into its results algorithms, it has become even more important for agencies to have robust platforms for proofreading.

It is estimated that over 50% of content writers produce at least one written piece a day for their clients and as this increases, monitoring each of these pieces to ensure they meet the high grammatical standards is of growing importance.

A helping hand

As a result of this escalating problem, companies such as White Smoke, Ginger and Grammarly offer AI-based grammar proofing to help busy writers ensure that their copy is up to scratch.

Grammarly says that their AI-powered products “help people communicate more effectively. Millions of users rely on Grammarly every day to make their messages, documents, and social media posts clear, mistake-free, and impactful.”

It is not just about grammar any more.  These online services can be incredibly helpful to content creators in other ways. They now offer measures – using a complex content and goal filtering system – to track how well your content stacks up against others on the same topic.

Services such as Grammarly offer a variety of detailed metrics including quantity of ‘unique words’ and a goal-setting platform to ensure that your copy stands out from all other copy on similar topics with a similar purpose.

Whether you want to ensure you’re not using any clichéd lines in your email opening or to avoid the most common grammatical errors, Grammarly can help cut hours of proofreading. This will free up your time to carry on producing creative and insightful pieces of work.

Food for thought

Of course, these proofreading and spellchecking services cannot completely replace the human eye. There’s little chance of a dystopian future for content writers being replaced by browser plugins.

The takeaway from this is the quality of content is what makes written content stand out.   Content builds trust that you know ‘which way is up’ when it comes to quality which is reflected by your grip of grammar.

You see a step change in your business when you stand out for all the right reasons.  If you’re a decent business, the reason you stand out will be deeply engrained in your culture.

Your recipe for success is ensuring your content is not only exciting and engaging but also error free.

[1] https://www.brainyquote.com/authors/jeffrey_gitomer