You might think that in an age of social media, blogs and articles have been replaced by short copy, pictures and videos. However, this is a common misconception that sees blogs and articles being underutilised by many brands online.
When done well, blogs and articles will make your brand stand out, which is key for business growth. Here are some ways to use them effectively to grow your brand presence.
Blogs and articles offer your brand an opportunity to be more than ‘just a company’. These posts will create a conversation with your website visitors. They show how you know your stuff and encourage visitors to come back to your blog time and time again.
If you post helpful tips, recipes or lifestyle pieces related to your brand or industry, visitors will begin to identify you with your knowledge and experience. Blogs should be informative but remember to refrain from lengthy pieces of writing – it’s been reported that 75% of people prefer to read articles that are under 1,000 words.
You can also use blogs and articles to build trust in your brand. Blogs have been rated in the top five most trustworthy sources for gathering online information.
By providing free, informative content that is relevant for your audience, you foster trust and credibility. This keeps visitors coming back for more, particularly if your blogs are consistently shared – for example, every Tuesday or the first Friday of every month.
Build customer trust by solving common customer problems with your content. This helps to make their life easier and improve their experience with your company in one simple blog post.
Growing online presence
By using keywords in your website content, you can build your search engine rankings, which will increase the number of visitors to your website. Blogs and articles decay a lot slower than the fast-paced trends of social media, providing more information and more opportunities for individuals to find your brand.
Despite this, social media is still important, and writing blogs and articles will create more content that you can share to your social media channels. This will create a consistent presence online for your audience, and help you to make the most of your social media accounts.
Don’t forget, blogs and articles might not just be shared by you! In the modern age, we share what we find interesting with our followers online – a great blog on your website could be shared by multiple people, which will create backlinks and drive more traffic to your website.
Using blogs and articles effectively
The best blogs will strike the right balance between forward planning and flexibility. Planning in advance will allow your company to provide that all-important trust and consistency. However, it is important to keep a certain level of flexibility to allow you to keep up with contemporary customer problems. This balance is key, and will be developed over time to ensure maximum online visibility that keeps customers coming back to your company website.
Effectively using blogs and articles will provide an exciting opportunity to build trust online and offline between your company and your customers.
For more support or advice on how blogs and articles can help to grow your brand presence, fill out the form below or call us on 0121 212 6250.