Kinetic PR - a Birmingham Based PR firm specialising in healthcare and health and safety industries

An example of a brand in the healthcare and health and safety industry making a step-change to its growth by using a Kinetic Communications strategy.


Who are they?

Evac+Chair International is the leading manufacturers of the evacuation chair. Their mission is to ensure all people can get out of a building safely in an emergency – regardless of mobility issues.

What was the problem?

Hadn’t received the ROI – return on investment (define) – they expected to see under two previous agencies. They had secured editorial coverage, however not delivered on their promise in creating high quality traffic – we wanted to change that.

What did we do?

  • Captured the culture of the business to define their mission, vision and values
  • Integrated these insights into our new campaign ‘The Changing Nature of Risk’
  • Campaign included editorial coverage, LinkedIn articles, features in their emailers and built up their social media following

What were the results?

  • Generated higher quality traffic coming in from the campaign to their website
  • The visitors were staying longer, viewing more pages and leading to higher conversion
  • As a result, removed the need for PPC and got rid of their budget entirely
  • Retained as their content agency by taking them from strength to strength

Evac+Chair testimonial

Other industries and sectors that have applied a communications strategy by Kinetic PR.

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Contact us to find out how you can make a step-change to your healthcare, health and safety business