Forward Industrial
Problem
Forward Industrial is focused on manufacturing and sourcing fasteners and fixings for big names across many industries – however their profile and google rankings were very low.
Solution
- Defining what makes Forward stand out from its competition.
- Build Forward’s authority in the industry and create trust in their brand by leveraging the profile of Martyn Cleaver (MD) on LinkedIn.
- Running a social prospecting campaign – drawing powerful contacts to Forward by sharing pertinent content.
- Raised Google rank by giving the search engine what it wants – fresh, relevant, rich news content thereby creating authoritative backlinks.
- Monthly content delivery including blogs, case studies, news releases, industry trends and comments.
Results
- Secured authoritative news and feature editorial in trade media such as: Automotive Engineer, Automotive Design, Professional Engineer and Fastener & Fixing.
- Ten sales leads resulted from the LinkedIn campaign.
- Over 500 relevant industry connections were made that now receive regular updates from Forward Industrial.
