The rise of the digital world has seen the majority of businesses going online – using social media platforms, blog posts and emailers to reach prospects and engage with customers. However, when communication with customers happens from behind a computer screen, it can be difficult to project your brand’s personality.
The individual, interesting personalities of each of your team members, and the character of your business as a whole, are what makes your business unique and interesting to customers and prospects. Your business’ personality is often a key factor in gaining and retaining customers, so keeping this in mind when communicating digitally is vital.
Here are our five top tips for projecting your business’ unique personality:
1. Stay consistent and true to your business
Each business has a unique personality – often summarised in its individual set of values. Ensure any of your online content reflects these values as a simple way of showcasing your personality. In addition, make sure to review these values regularly to ensure they still ring true to your team and the way you operate.
2. Share team photos and videos
Sharing photos and videos of your team enjoying away days, after-work drinks or simply appreciating time together in the office is a great way of projecting personality. It puts a face (or faces) to your business and can help to engage with your followers on a more personal, friendly level, rather than simply on a business level.
3. Share stories
Sharing stories of team achievements, business achievements or perhaps even just a funny anecdote is a great way of giving your followers an insight to you, your life and your business – allowing them to get to know you better. As author Bob Burg said: “People will do business with, and refer business to, those people they know, like and trust1”.
1 https://burg.com/2010/04/all-things-being-equal/
4. Personalise visual content
Visual content is a great method of engaging followers, with social media posts that include images receiving 650% more engage than text only posts2. Personalise the visual content your business shares online by creating your own videos, photos and graphics. It’s important to ensure you use a consistent theme throughout – including colours, fonts and filters – to project a different, more creative element to your business’ personality.
5. Regularly engage with audience
Regular engagement with your audience, including liking, commenting on or sharing social media posts or responding to comments on a blog, not only starts up a conversation with prospects but, also shows that there is a person behind the business. It allows you to talk more openly and casually with followers, allowing them to get to know your business better.
Do you need help with projecting your personality in an ever-increasing digital world? Get in touch.
