FCL Biofuels
Problem
To launch this new biofuels brand in the face of negative ‘food for fuel’ debate.
Solution
Identifying tier 1 media, developing messages, Harvard referencing sources (eg Government and research) to build firm foundation for authoritative comment.
Result
FCL sold out its entire stock of biofuel in a deal over one phone call.
The phone call arose from one of the authoritative pieces of coverage. The client said, ‘it was such a high level contact, we would never have even tried calling him.’
