Kinetic’s CEO and company secretary – Angela Podmore and her husband Mike – are cycling 101 miles in the Malvern Mad Hatter this weekend to raise awareness and funds in support of sufferers of pancreatic cancer.

“Pancreatic cancer survival rates haven’t changed in the last 50 years so any donations are most gratefully received,” said Angela whose brother-in-law was diagnosed in Dec last year (2015).

“We’re tantalising close to raising £1,010 which means we’d be raising £10 for every mile we cycle of those punishing hills.

“I have done it before but only 78 miles on that occasion – ONLY. Listen to me! One hill was so steep I had to get off and walk but I don’t have the time for that this year. I need to average a minimum 12mph – sounds easy but some of these hills are so brutal it’s hard to keep your balance at 3.5mph!

“No matter how brutal the hill, it will be nothing in comparison with what the brother-in-law’s going through. It feels good to be able to do something to support someone you love.”