Problem
- To encourage wider interaction and debate outside the core audience to stimulate media attention and fundraising.
Solution
- Setting up and maintaining a LinkedIn group focused on ‘changing the face of old age’; strategically inviting people to join the group.
Result
- Establishing a core group of around 50 active posters over the first quarter including researchers from the Department of Health and the BBC – which led to involvement in a week of BBC programming on the issue.
