Kinetic PR - a Birmingham Based PR firm specialising In Employee Engagement
An example of how an employee engagement strategy made a step-change to a brand using a Kinetic Communications strategy.
MARTINDALE PHARMA
Who are they? Martindale Pharma is a leading UK-based speciality pharmaceutical company which provides essential medicines to over 50 countries around the world. What was the problem? After some manufacturing service issues that led to lost contracts, employee engagement and motivation was at an all-time low. We wanted to change that. What did we do?
- We captured their culture by defining their mission, vision and values
- This culture was then communicated throughout the business to all employees
- Implemented employee commitments thus allowing them to set their own goals and establish what is blocking them
- These results were communicated to management to gain a better understanding of their staff
What were the results?
- All the staff were actively involved in the generation of the vision, mission and values
- Created an open environment that encouraged all staff to work as one team
- Systematic communications (define) minimised the blocks staff found and supported employees throughout
- Team were able to come together to push the business forward and tackle the difficult time
- Awarded a CIPR internal communications award
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