Eden Watering Cans
Problem
To help this traditional manufacturer be seen as a premium watering cans.
Solution
Asking celebrities at BBC Gardener’s World to an Eden sign watering can. These where then auctioned for the Calendar Girls charity as they’d use an Eden watering can to shield their modesty in the ground-breaking photo shoot.
Result
Bolstered trade and consumer sales of this aspirational watering can through celebrity endorsement which generated strong national coverage and drove activity to website. All in harmony with Leukaemia Research Fund.
Alan Titchmarsh and Charlie Dimmock sign watering cans for Eden Original at BBC Gardeners World.
