Crisis and issue management

Upholding a positive brand reputation.

Importance of crisis and issue management:

  • Anticipates scenarios that may arise, so you can plan to avoid them.
  • A plan allows you to switch to ‘auto pilot’ as soon as crisis strikes, leaving you to focus your energies on debating judgement calls.
  • As in football, the best form of offence is defence – having a rigorous strategy in place helps protect your reputation.
  • Minimising potential monetary losses.
  • Forming the foundation of your crisis recovery plan.

Concerted plans to maintain a positive reputation:

  • Effective strategies to maintain your reputation, no matter what happens.
  • Creating a plan so everyone knows what to do amid potential issues.
  • Having important conversations with journalists to preserve your brand’s reputation.

Preserving reputation


Action plan


Media liaison


Proactive approach

Kinetic really added value to the way we communicated in readiness for the planning hearing. In difficult circumstances, their thorough plan helped us make our true intentions clear as we went into the appeal.

Marion Plant OBE FCGI, Principal and Chief Executive Officer, North Warwickshire and South Leicestershire College.

We have worked with Kinetic on various projects over the past 10 years or so and the support and services they provide are second to none, even in the most extreme and testing situations.

Eve O’Connor, Centre Manager, Cornbow Shopping Centre, Halesowen.

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