So, what should you do?
- Decide how you stand out
- Communicate compellingly
- Work that difference through all your media – owned, earned and paid
- Use several tools to generate high quality sales leads:
“Over 4,000 leads generated in a 6-month campaign, I was absolutely stunned. It’s not the whole story, but it’s a vital part of it.” Will Kirkman, Managing Director, Ecomerchant
“Kinetic made us think about the whole strategy from scratch and the process in its entirety, not just pick at it in bits and pieces.” James Ayres, Operations Director, Lime Green Products Ltd.
“Our whole theme – and every piece of content Kinetic produced in support of the healthy buildings campaign – generated a buzz, created momentum and lots of sales leads. The whole exercise was an outstanding success.” Craig Colligan – National Sales Manager, Steico UK.
If you’re in the construction sector – a manufacturer, consultant, supplier, developer or a professional – you need to:
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Amplifying your online reputation
Content marketing campaigns combined with various levels of: