A white background, 3 black rings with the words why in the centre in blue, how in rgeen in the middle and what in red on the outside

Why start with why?

Why start with why? When starting a new job, you prepare yourself for a variety of things – meeting the team, learning...


I don't yet know what I don't know

Starting any new job can be intimidating. I feel as though I’m setting sail on an adventurous voyage having never...


In the words of Talking Heads: “How did I get here?”

In the words of Talking Heads: “How did I get here?” It is an odd chain of events that brings me to the doors of...


Work experience at Kinetic HQ

Working with Kinetic was all by chance. I had bumped into Angela during a local CIPR event that featured my university...


Trust and Resilience: How has Arsene Wenger secured the title of football’s longest-standing manager?

Yesterday marked Arsene Wenger’s 21st year as manager at Arsenal, making him the current longest-serving football...


A woman is at a laptop. her hands are on the keyboard and she is typing. There is a sunset in the background

How to write a media release

In the era of digital marketing, attention spans are now shorter than ever – 8.25 seconds to be exact. Many may...


Bell Pottinger

Did Bell Pottinger contradict everything PR SHOULD stand for? An International PR firm in South Africa was at the centre...


How to inject Kinetic’s energy into your business’ communications strategy

If you’ve been meaning to get the ball rolling for your business’ PR strategy for a while but still haven’t had...


Help stop the spread of fake news! It’s bad for PR.

The rise in fake news stories comes as a threat to PR because the industry relies upon the authenticity of the media to...