Case study
Tenet Compliance & Litigation
PR the authority amplifier
Kinetic has given us focus. They understand us right down to our ‘why’.
Arun Chauhan
Founder and Director
Tenet Compliance & Litigation
The difference
PR has moved Tenet Compliance & Litigation beyond authority – establishing its profile as a pioneering, critical-thinking industry leader in the field of business fraud.
Working with Kinetic has opened new markets to Tenet, including food fraud.
Over two years, Kinetic has helped Tenet Compliance & Litigation to:
- Increase quantity and quality traffic to its website
- Build its CRM contact base
- Engage more deeply with social followings
- Expand its group of spokespeople
- Move beyond an authority – as it is now regularly considered the expert in its field.
PR with strong foundations
Tenet Compliance & Litigation was already contributing regularly to BBC Watchdog and Rip Off Britain on consumer issues, but wanted to extend its reach to business. Arun, Tenet’s founder, wanted to do this by educating businesses about fraud and how to mitigate its risks.
- Developing Tenet Compliance and Litigation’s ‘DNA’ – to cement its message and ensure it stands out from its competitors. This added both purpose and meaning to the PR campaign.
- Building profiles of its ideal audience – personas to profile Tenet’s ideal customer groups, which enabled more effective targeting.
- Social media support – building Tenet’s social profiles, engaging with new audiences that fit the ideal personas
- Compelling content creation – industry-leading white paper, by-lined articles, interview pieces and opinion pieces – published in heavyweight national and industry media outlets.
- Integrating everything across all of Tenet’s internal and external channels – team briefings, social, emailer, blog, etc.
What our client says...
“Kinetic has given us focus.
“They understand us right down to our ‘why’.
“Their contacts get us mentioned in highly-rated publications because they truly ‘get’ how PR works.
“You don’t understand the subtlety of PR until you work with Kinetic.”
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