Case study
TEAL Patents Ltd
PR the confidence builder
Kinetic’s found brand new ways of promoting Teal.
There’s a new confidence about our business.
Manty Stanley
Managing Director
TEAL Patents Ltd
The difference
Teal Patents Ltd manufactures mobile, hot water handwash units, which can be used without mains water supply.
Teal needed to build its authority and trust to open new markets:
- Medical
- Education
- Catering.
To do this, its content needed to stand out to secure coverage in authoritative media outlets across the sectors.
Working with Teal, Kinetic built an integrated media relations campaign that:
- Positioned Teal as the NHS’ gold standard solution for hand hygiene
- Ensured the brand was visible in the target sectors by producing authoritative comment on topical and seasonal news hooks: eg winter onset viruses or back to school bugs
- Successfully launched a new service: Teal Task Force
- Supported Teal’s continued turnover and profit growth, year on year, by opening up new markets without increasing PR cost.
An innovative approach
Teal needed to ensure its content:
- Kept pace with the news agenda
- Shared valuable, timely and accurate statistics
- Aligned with NHS guidelines
- Engaged its audience
- Conveyed its key messages effectively.
Much of Teal’s previous marketing had been focused on advertising and advertorial. Kinetic developed a new approach to build trust and showcase the TEAL brand’s expertise.
Working together, we:
- Developed compelling messaging that established the brand’s authority
- Secured a range of media coverage – both sector-led and international (eg Arab Health)
- Developed winning entries to industry and sector-specific awards to cement trust and credibility
- Created a clear launch plan around Teal’s new service offering: Teal Task Force
What our client says...
Kinetic’s found brand new ways of promoting Teal.
Their approach is inspiring and innovative.
As a result, there’s new confidence about our business.
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