Case study: Straw Works ‘PR the message creator’

Case study

Straw works

PR the message creator

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We now use the right words.

It’s made a big difference.

Barbara Jones
Founder and Managing Director
Straw Works

Headshot of Barbara Jones, founder and managing director, Straw Works
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The difference

PR brought clarity to Straw Works’ message, allowing it to connect more closely with its audiences.  

Kinetic’s consultancy gave Straw Works everything it needed to stand out ahead of its competition by:

PR that stands out

Straw Works is a niche business operating in an increasingly crowded market.

It offers a unique natural solution to the architectural market place, but it needed to articulate that clearly ahead of its rebrand to Wellspring Architecture.

Working with Kinetic, they:

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What our client says...

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Working with Angela and Kinetic has been brilliant for us at Straw Works.

Kinetic worked with us on our DNA – what makes us stand out. Of course, we knew all of that – sort of – but we didn’t know how to put it into the right words. That’s what made a really big difference.

Kinetic really got our passion about the business and about what we’re trying to do to change the world.

They helped us express our vision really well and got us to be much more concise.

Kinetic really understood our sector, which is not an easy thing to do because we are quite specialist and niche.

As we’re going to be changing our name soon, this is really important for us to get this right.

I would really recommend Kinetic.

Headshot of Barbara Jones, founder and managing director, Straw Works
Barbara Jones
Founder and Managing Director, Straw Works

If you’d like to get the right message to your audience to improve your marketing results, book your free communications review here:

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Or fill simply out the form below for more information:


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