Case study
Steico UK Ltd
PR the educator
Our whole theme – and every piece of content Kinetic produced in support of the healthy buildings campaign – generated a buzz, created momentum and lots of sales leads, not just for us but also for our supply partners.
Craig Colligan
National Sales Manager
Steico UK
The difference
The ‘Supporting Healthy Buildings’ PR campaign helped to educate the otherwise ill-informed UK construction industry about sustainable and healthy building practices, sharing best practice and thought-leadership content.
Steico wanted to drive the change towards building healthier buildings and get the whole UK construction supply chain building better.
The campaign focused on sharing the health benefits of natural and sustainable materials – for people and the planet.
Steico’s campaign with Kinetic:
- Increased Steico’s sales three-fold – surpassing existing sales targets.
- Generated 122 additional sign-ups to the Healthy Buildings newsletter.
- Produced highly authoritative content – so much so it was shared by Steico’s key competitors.
- Raised the engagement and followers across Steico UK’s social media platforms.
PR to drive industry-wide change
Steico was already well-known within the sustainable building sector, but the campaign has resulted in Steico now being regarded as a key thought leader on the subject of healthy building.
- Integrated campaign – sharing the key messages of the campaign across internal and external communications, including editorial, website, social media and at industry events
- Education on key topics – providing education and insight into healthy building processes and materials, outside of just Steico’s offering.
- Generating coverage across all construction media – securing coverage across the full spectrum of construction media – not just in the green building press.
- Directly reaching others in the industry – receiving support from other industry leaders and interest in the campaign, as shown in both their visits to the Steico stand and their display of their commitment to healthy building by placing a leaf on the Healthy Building Tree and wearing a pin badge.
What our client says...
“For us, Futurebuild is the premier show for showcasing innovation in our industry. Our whole theme – and every piece of content Kinetic produced in support of the healthy buildings campaign – generated a buzz, created momentum and lots of sales leads, not just for us but also for our supply partners. The whole exercise was an outstanding success.”
To see how PR could help you to generate brand awareness and educate your audience, book your free communications review here:
Or simply fill out the form below and a member of the team will be in touch:
