Case study
Ripple HR
Ripple HR ‘PR that’s valuable’
The difference
To help create meaningful and healthy relationships between employees and managers, Ripple HR needed to build more connections with potential clients online.
With Kinetic’s campaign of unique, valuable content containing benefit for their target audience, Ripple HR:
- Gained a still-growing community following on Facebook and LinkedIn, with ideal clients finding Ripple HR organically.
- Increased lead generation to their website through carefully curated social media content and calls to action.
- Raised trust and visibility with their target audience in search engines.
PR that generates trust
The key to reaching Ripple HR’s audience was a switch in perspective – from ‘we’ to ‘you’.
Ripple HR had a clear vision to improve employee wellbeing by sharing consistently helpful content for SME employers.
Topics ranged from the intricacies of employment law and it how it applies to advice on remote and safe working during the pandemic.
Kinetic broadcasted Ripple HR’s expertise by:
- Rewriting key pages of the website - interweaving Ripple HR’s DNA and messages with guidance that organically attracted their target prospects to the website.
- Social media curation – regular social media posts providing helpful tips, tricks and advice relevant to their following.
- Testimonials – sharing previous success and support on social media to boost credibility.
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