Case study
EBY
PR delivered in partnership
The difference
As a full-service marketing agency, EBY’s clients want innovative and creative marketing solutions.
After a period of growth, the agency needed Kinetic’s support to deliver a specialist LinkedIn campaign for one of its clients in the professional services sector.
Kinetic helped EBY to support its client, resulting in:
- A large, organic uplift in LinkedIn followings and engagement – both from existing clients and new prospects.
- Its team becoming more involved and sharing stories to support the campaign.
- An increase in quality website traffic delivered from LinkedIn.
- More applications for job opportunities with the client.
- New contacts being added to the client’s new CRM system on a regular basis.
Kinetic also helped to support the client’s PR needs, securing authoritative coverage in key outlets with good news stories.
PR that drives engagement
The key for EBY’s client was engagement – the client wanted to boost its online presence and visibility, so it could stand out from its competition.
Working with EBY, Kinetic delivered:
- Fresh campaign messaging, supported by highly-specific target audience personas that would reach the client’s ideal customers (sales) and team members (recruitment).
- A strategic communications plan, that integrated seamlessly with existing marketing plans and EBY’s own activity.
- A regular content calendar for LinkedIn posts – which added personality, shared information and engaged followers.
- Ongoing social content curation – ie ‘social listening’ – to increase engagement and drive results from LinkedIn content.
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