Case study
Positive Print
PR that understands
We had two sessions with Kinetic.
They displayed a deeper understanding of our business in those two meetings than coaches and consultants we’d worked with for years.
Alison Heath
Co-founder
Positive Print
The difference
In one of the most aggressively contested sectors – printing – PR helped Positive Print articulate its core brand purpose in a way which made it stand out across the world.
Using this, Kinetic built Positive Print’s communications strategy – with measurable objectives to ensure we could see what worked and what didn’t.
The plan focused on building trust and brand awareness.
Working with Kinetic, Positive Print:
- Articulated the company’s ‘why’ – so it engaged more powerfully with its audience
- Reshaped the company’s communications with a clear plan, so every activity had a clear purpose behind it.
- Built its online presence – with vital trust points eg delighted customer testimonials
PR with strong foundations
Positive Print needed compelling messages, so its communications stood out ahead of its competitors’.
It then needed to evidence these messages through real customer stories to build trust.
Working together, we:
- Built Positive Print’s core message – including its ‘why’ and its sustainable competitive advantage
- Created a long-term communications plan that pulled together every element of the marketing mix
- Developed a bank of compelling case studies and testimonials to build trust and to prove how Positive Print lives by its ‘DNA.
What our client says...
We had two sessions with Kinetic. They displayed a deeper understanding of our business in those two meetings than coaches and consultants we’d worked with for years.
Kinetic simply listened to us answer a few of their probing questions. They then developed a stand-out – all we had to do was hone it with them.
They’ve found our ‘voice’. They’ve expressed what makes us different in a way that really rings true for us.
Could you redefine the way you communicate to achieve better results?
Book your free communications review here:
Or get in touch:
