Case study
PML
PR that lifts recruitment
You were very flexible and understanding of our constraints.
Zahra Mamoojee
Director of Service Delivery and Implementation
Physiological Measurements Ltd
The difference
Physiological Measurements Ltd (PML) provides award-winning community diagnostic services in partnership with the NHS.
To continue to provide their patients with the best care, they needed to optimise recruitment and raise awareness of PML as a trusted healthcare employer.
With Kinetic’s help, PML:
- Multiplied its presence on social media, gaining followers and increasing engagement through LinkedIn and Facebook.
- Increased website traffic to careers pages with referrals from social media.
- Redefined its corporate ‘DNA’ and employer identity to engage its team.
PR to unite a team
PML and Kinetic used social media to recruit more healthcare staff, particularly attracting talent from overseas.
But to ensure long-term success, they knew they needed to secure the hearts and minds of the whole team.
During the immersion session, team members showed how they were proud of their work and felt close to colleagues but highlighted where communication could be improved.
PML’s values were refreshed in their mind to unify the team by:
- Refreshing the DNA – using team feedback to create a vision, mission and values that reflected the whole team’s thoughts and feelings.
- Streamlining internal communications – building a unique six-month employer brand communications plan to unite employees under PML’s vision, mission and values
- Social media curation – building on employee pride to showcase PML’s high performance team members across social media and raise awareness of the roles available.
Could a fresh look at your internal and external communications help your company grow?
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