Case study
NWSLC
PR that engages a community
Kinetic really added value to the way we communicated.
Their thorough plan helped us make our true intentions clear.
Marion Plant OBE FCGI
Principal and CEO
North Warwickshire and South Leicestershire College
The difference
North Warwickshire and South Leicestershire College (NWSLC) needed to overturn the decision against its proposed residential redevelopment of a portion of the college’s Nuneaton campus.
To succeed, the local community would have to support the move.
The NWSLC team needed to set out the clear benefits of its plan: including increased investment in the Nuneaton community and much-needed funds to secure the college’s future.
With Kinetic’s support, NWSLC:
- Delivered clear, impactful messages to all of its stakeholders – staff, students, MPs, business partners, media, etc
- Successfully showcased how plans would benefit local people, encouraging local businesses, politicians and residents to back the appeal
- Secured council approval at appeal and overturned the original planning decision
PR to secure planning permission
NWSLC needed to impact public opinion on a large scale to generate support for its plans.
Community concerns and misinformation risked the success of the appeal. Getting the right message out to the right audience was key.
Kinetic worked with NWSLC throughout the appeal process. As part of our support, we:
- Identified key stakeholders and objectives – gathering all information together to produce a timeline for ongoing communication
- Developed ‘hearts and minds’ messages to ensure the project’s benefits resonated with the emotions of key stakeholders
- Prepared spokespeople to communicate effectively with stakeholders – briefing those responsible for communicating the appeal messages, equipping them with outline scripts and key question responses
- Media relations – developing notes and releases to increase support for plans across the local community
- Organising and analysing YouGov poll – gathering empirical evidence from wider catchment area to support the appeal.
What our client says...
Kinetic really added value to the way we communicated in readiness for the planning hearing.
In difficult circumstances, their thorough plan helped us make our true intentions clear as we went into the appeal.
Do you need to get the local community on board for a planning appeal or contentious planning application?
Get in touch with a member of the team to see how we could help:
