Case study
Lumien
‘PR to support growth’
The difference
After seeing the impact of one piece of content in a leading industry title, Lumien recruited Kinetic to grow their reach with a focused media relations campaign.
While Lumien uses data to guide employee wellbeing and productivity, Kinetic guides their communications, building brand awareness and trust with their target audience.
Working together, we:
- Defined Lumien’s vision, mission, values, messages and target audience – a strong foundation to sustain an ongoing PR and communications strategy.
- Obtained coverage on key themes in authoritative industry titles, increasing Lumien’s brand awareness.
- Increased Lumien’s online presence with emails, social media and landing pages driving traffic to their website as proved by Google Analytics.
PR to launch into a new market
Seeing a huge spike in resignations in the US in 2021, Lumien saw the opportunity to launch into the US market – embedding wellness into employee culture overseas.
To win hearts and minds, Lumien decided to pilot a campaign in Colorado Springs.
Working with Kinetic, Lumien:
- Partnered with the Colorado Springs Chamber of Commerce with content to show how Lumien wanted to help the business community tackle ‘the grand resignation’.
- Raised its awareness and credibility with hard-hitting news and thought leadership pieces in heavyweight (high Moz-rated) business titles.
- Carefully curated its value-driven messages to articulate Lumien’s purpose in the US and how it was supporting companies.
Are you looking to launch into the market in a new location?
A strong media relations campaign wins trust to support your business growth.
Get in touch to learn how Kinetic can help:
