Case study
Lime Green Products
PR the year-on-year grower
We’ve grown our business, year-on-year since working with Kinetic.
Kinetic was thinking about the whole strategy starting from scratch, thinking about the process in its entirety, not just picking at little bits and pieces.
James Ayres
Co-founder and Operations Director
Lime Green Products Ltd
The difference
PR has helped Lime Green Products to achieve year-on-year growth over the past three years.
Achieving results by focusing on the whole communications strategy and how it works together, not just the components in isolation.
Year-on-year, Lime Green Product’s Google Analytics – from Sep 2020 to Mar 2021 – show:
- 47% increase in overall traffic
- 55% increase in organic traffic
- 31% increase in referrals from authoritative sources
- 35% increase in goal completions
- 35% increase in contact form submission.
The whole strategy
Lime Green Products is a well-established brand, and wanted to make the most of the market opportunity available for environmentally-friendly construction materials. To do this, it needed to increase its visibility and authority in an already crowded sustainable construction space.
- Defining Lime Green Product’s vision, mission and values – to ensure all communications stood out in the crowded market and were created and delivered in line with the overarching corporate strategy.
- Building detailed target audience personas – to govern the tools and channels that best reach Lime Green’s ideal customers.
- Case studies and thought-leadership content – to secure coverage across key media outlets read by Lime Green’s various target audiences.
- Pulling that content in line with Lime Green’s overall communications strategy – integrating it across all of its internal and external communications – website, social, emailers, etc.
What our client says...
“We chose to work with Kinetic based on their enthusiasm and quick grasp of what we were trying to achieve, the technicalities of some of the products and a very strong recommendation from a customer.2
“We’ve definitely gone up a level in terms of awareness and reputation.”
– Dominic Putnam, Head of Marketing and Business Development, Lime Green Products
“We’ve grown our business year-on-year since working with Kinetic.”
“Kinetic was thinking about the whole strategy starting from scratch – not just picking at little bits and pieces, like the website on its own.”
– James Ayres, Co-founder and Operations Director, Lime Green Products Ltd.
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