PR for a consistent and compelling message
As a recently established brand, LegaMart wanted to ensure it had strong foundations in place for all its marketing and communications.
It had a strong offering for the legal community across the globe, but it needed to articulate this in ways that engaged its target audience effectively.
Kinetic helped LegaMart to:
PR to ensure consistency
LegaMart needed to systemise its brand communications to ensure they:
- Were consistent and compelling
- Made the brand stand out across the world
- Effectively engaged its audience.
To do this successfully, it needed a clear brand strategy, comprising its:
It was important that the strategy aligned closely with LegaMart’s ways of working, and used terminology that was familiar to the whole team, so they could seamlessly adopt it into their day-to-day communications practices.