Case study
LegaMart
PR for a consistent and compelling message
The difference
As a recently established brand, LegaMart wanted to ensure it had strong foundations in place for all its marketing and communications.
It had a strong offering for the legal community across the globe, but it needed to articulate this in ways that engaged its target audience effectively.
Kinetic helped LegaMart to:
- Stand out – from other legal directories across the globe, positioning itself as offering a unique solution
- Clearly articulate its offering – in a way that engaged and impressed its target audience
- Shape its brand strategy – Kinetic pulled every piece of marketing communications content together to build LegaMart’s brand strategy, which now defines all its marketing and communications going forwards – ensuring consistency at every level.
PR to ensure consistency
LegaMart needed to systemise its brand communications to ensure they:
- Were consistent and compelling
- Made the brand stand out across the world
- Effectively engaged its audience.
To do this successfully, it needed a clear brand strategy, comprising its:
- DNA – vision, mission and values
- Target audience personas
- Key communications objectives
- Brand guidelines – for visual and written content.
It was important that the strategy aligned closely with LegaMart’s ways of working, and used terminology that was familiar to the whole team, so they could seamlessly adopt it into their day-to-day communications practices.
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