Case study
ICI Architecture Studio
PR the game-changer
I joined Kinetic’s webinar: building your brand DNA. That really focused things for me.
That DNA session was a game-changer for me.
Jordan Kirkham
Founder
ICI Architecture Studio
The difference
PR focused ICI Architecture Studio’s messaging by developing its ‘DNA’ and helping its website and social media to stand out from the crowd.
In its first year of trading, the ICI’s business took off like a rocket.
Kinetic built ICI Architecture Studio’s communications strategy with consistent messaging to build brand awareness and trust in the brand.
ICI Architecture’s campaign with Kinetic:
- Defined its DNA in our interactive webinar
- Grew awareness on social media with increased followers and engagement
- Built trust between ICI and potential customers by growing the website ‘knowledge hub’
- Raised engagement and brand presence through regular social media curation.
PR that stands out
ICI Architecture Studios was trying to find its feet in the middle of a global pandemic.
To be successful, it needed to establish itself as a brand that could be trusted, so together, we:
- Defined ICI Architecture Studio’s DNA – to inform all of its messaging from the start
- Created a clear communications plan – used measurable objectives to build a marketing strategy that included social media, blogs and social media curation
- Aligned social media and website ‘knowledge hub’ – to build its online presence, credibility and trust
- Performed regular social media curation – interacting and engaging on social media using company and individual accounts – to build brand presence on social media and in the industry
What our client says...
Through them [BCU STEAMhouse] I joined Kinetic’s webinar: Building your brand DNA. That really focused things for me.
So much so, I’m just about to land a £20K fee. Initially it was for minor works at a hotel, but it’s now escalated into a few million pounds worth of development.
Not just that, the client’s introduced me to other developers and a builder looking to develop seven luxury bespoke homes. That DNA session was a game-changer for me.
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