Case study
HBC-Radiomatic
PR to share success
The difference
In 2020, HBC-radiomatic delivered a new remote-control system for Network Rail to recover stranded railway maintenance vehicles safely and without slowing down other trains.
Birmingham-based, HBC-radiomatic asked Kinetic to secure evidence of their innovation in the leading publications in the railway sector.
Working together, the HBC and Kinetic teams built a case study showing the difference the rail innovation made to the rail industry and how it built profile and leads for the client.
PR to share innovation
Network Rail needed a unit to keep operators safe , even when in remote locations. The bespoke, radio-controlled solution did exactly that.
Kinetic spread the word by:
- Creating content - A case study which resonated with trade experts and captured both the technical expertise and real-life impact of their design.
- Connecting with prospects through the trade media – Identifying target audiences – their motivations and concerns - and generating compelling case studies which key industry titles published and built trust.
- Promoting online - Regenerating the story to showcase on HBC-radiomatic’s website and promoting via social media and email.
Has your company made something that people really need to see?
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