Case study
Fire Shield Systems
PR the business doubler
We’ve seen clear evidence of the return on our PR investment:
- Turnover has doubled.
- Team has doubled.
- We’ve a regular flow of high-quality sales leads that convert quickly.
- Google Analytics – traffic, engagement and conversions are all up.
- CRM – leads, prospects and conversions are all up.
James Mountain
Sales and Marketing Director
Fire Shield Systems
The difference
PR helped reshape Fire Shield Systems and double its team and turnover.
Changed perception: PR companies are ‘all bark and no bite’.
Year on year, Fire Shield Systems’ Google Analytics – from Jan – Oct 2020 – shows:
- 131% increase in referral traffic from highly authoritative sources.
- 100% increase in quality traffic, with increased dwell tie and decreased bounce rate.
- 236% increase in conversions across the site.
- 82% increase in Fire Shield Systems' overall conversion rate.
PR with meaning
Fire Shield Systems wanted to build its brand across a number of specialist sectors. It needed PR support, but was yet to find an affordable solution which ticked all the right boxes.
- Development of Fire Shield Systems' ‘DNA’ and messaging, which makes it stand out across the world ahead of its competition, adding meaning and purpose to its marketing and communications.
- Creation of detailed personas (or ‘avatars’) to profile each of Fire Shield System’s ideal customer groups.
- Compelling content creation to secure thought-leadership editorial – case studies, by-lined articles and opinion pieces – across key industry media outlets (in print and online).
- Amplifying and integrating that content across Fire Shield Systems' internal and external communications.
What our client says...
Simply put, we’ve remoulded our business this year (2020).
We knew we had world-beating solutions which are highly trusted by our users but we were unsure about how to build that trust with strangers.
Having met Kinetic at RWM in 2019, they started by making us more visible.
Then we set measurable objectives and built detailed pictures of exactly who we wanted to become customers.
Kinetic is turning what we do every day into impactful editorial for high domain authority media outlets.
We’ve seen clear evidence of the return on our investment:
- A regular supply of high-quality sales lead which convert quickly
- Google Analytics – traffic, engagement and conversions are all up
- CRM – leads, prospects and conversions are all up
- Turnover has doubled
- Team has doubled.
So many marketing companies seem to be ‘all bark and no bite’. We enjoy working with the excellent team at Kinetic PR and are excited about the future as we develop our long-term working relationship.
To see how PR could help your business, book your free communications review:
Alternatively, fill out the form below and a member of the team will be in touch:
