Case study
Evenfields
PR the communication refiner
In my business, it’s very important to get your messaging and your communications right, so you hit your target market.
Kinetic helped us hone our message. It’s had a positive and powerful impact.
Denise Myers
Founder and Managing Director
Evenfields
The difference
A DNA session refined Evenfields’ messaging to ensure its core purpose was focused on its communications.
Kinetic’s DNA consultation and communications planning sessions gave Evenfields the foundations it needed to build its recognition and community:
- Created specific messaging that gets to the heart of its purpose, making the brand stand out against its competition.
- Delivered in-depth profiles of its specific target audiences, including how to connect with them.
- Offered a long-term strategic plan to build Evenfields’ online presence and grow the brand.
PR that stands out
Evenfields operates in a highly competitive market.
The company had spent time defining its messages, but they lacked clarity and stand out.
Working with Kinetic, Evenfields:
- Defined its ‘DNA’ – why it exists and how it stands out against all other recruitment services.
- Developed a clear, strategic plan that guides its future communications. The plan comprises objectives against which results can be measured – to see what’s working and what’s not.
- Profiled its target audience groups using detailed personas, ensuring communications are highly-targeted and effective.
- Organised a social media and digital marketing plan – focusing on its audiences and how to engage them through different platforms and media outlets.
What our client says...
It was fun and easy, and although we already had an idea of who our personas were, we managed to really hone-in on the exact person we’re trying to connect with and how our message would connect with them.
Kinetic helps you to understand how you can talk about your business and how you can explain it in short messages that you keep coming back to.
I feel as though I’ve got it now.
If you’d like to focus and improve results from your marketing, book your free communications review with us here:
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